Business Readiness

Launch the website with a clear operating plan.

A 10/10 education consultancy website needs more than pages. It needs a publishing calendar, SEO setup, analytics, enquiry tracking, verified profiles, secure document handling, and business listings.

SEO after launch

Connect Google Search Console and Bing Webmaster Tools
Submit sitemap.xml after domain launch
Write unique page titles and descriptions for every guide
Add LocalBusiness / EducationalOrganization schema after address is confirmed
Create a monthly content plan around study levels, scholarships, destinations, and deadlines
Monitor search queries and update content every month

Analytics and conversion tracking

Install privacy-conscious analytics or GA4 after consent decision
Track WhatsApp clicks, phone clicks, email clicks, form attempts, and route finder use
Set conversion goals for enquiries
Review monthly traffic sources and top pages
Avoid invasive tracking without cookie notice where required

CRM and backend form

Use HubSpot, Airtable, Google Sheets, or another CRM for enquiry tracking
Replace mailto form with secure hosted form endpoint
Add spam protection and consent logging
Send auto-response email after submission
Store document links separately from basic enquiries

Business listings and social proof

Create Google Business Profile when address/coverage is confirmed
Create LinkedIn Company Page
Create Facebook and Instagram business profiles if they will be maintained
Use the same phone, email, logo, and description everywhere
Add testimonials only with consent

Publishing plan

Resource topics for the first 90 days.

Month 1Study levels, application documents, SOP structure, scholarship readiness, and destination comparison.

Month 2USA, Canada, and UK guides; accommodation planning; English test comparison; pre-departure checklist.

Month 3Medicine/health, business/MBA, research/PhD, portfolio preparation, data/AI/cybersecurity training, and case studies.

Launch systems turn the website into a working business channel.

The current static site is ready for upload; CRM, analytics, business listings, and social pages should be connected after account ownership is confirmed.

Open contact page Open resources